Country Innovation is based in the beautiful rolling hills of Somerset in the South of England. We have been producing high quality outdoor country clothing, footwear and accessories for over 20 years, and are now supplying to customers all around the world. Our products are suitable for any outdoor enthusiast but are particularly suited to the bird watching community, wildlife watchers, and outdoor photographers.
We work closely with many wildlife professionals, including TV presenter Simon King, with a meticulous attention to detail, ensuring that we produce garments with the required features and design specification.
We've made it simple for you to shop in the Country Innovation store, so whatever you're looking for - outdoor jackets, country clothing, photography gilets, walking boots, Tilley Hats - you'll find exactly what you need right here.